As the global middle class swells to 800 million travelers in the coming decades, hotels must shift focus from just attracting guests to retaining them. The key? Personalization. From customized welcome gifts and branded merchandise to loyalty programs tailored to individual preferences, creating a memorable, value-rich experience is what keeps guests coming back.

Any company will know who their premier clients are, and a good company will look to grow this to become the standard for their entire...

As tourism swings back into action and covid restrictions ease, there are many counties, communities and even small neighborhoods looking...

Over the years, social psychologists and marketers have demonstrated just how powerful this pull of reciprocity can be, often influencing...

I want something new…I want something different…I want something like never seen before…and I want it by this Friday (today is...