4 Types of Micro-Moments (And How to Capitalize on Them)
Every time a potential customer picks up their phone or scrolls through social media, it creates a chance for you to connect with them. Whether through an engaging poll or a brief video showcasing your latest promotion, these micro-moments—short periods when people turn to their devices for quick answers or inspiration—can help you stand out as a promotional products expert.
According to a blog post by Park University, these micro-moments have become crucial touchpoints in the customer journey. During these moments, brands have the opportunity to engage with their audience during key, high-intent decision-making instances. Let's explore this concept further.
The 4 Types of Micro-Moments
Want-to-Know Moments: During these moments, prospects are seeking information or inspiration but aren't ready to make a purchase just yet. This phase typically involves exploratory behavior, such as researching product details or comparing different features.
Want-to-Go Moments: In these instances, prospects are trying to find a local business or service. They might be searching for a nearby promotional products company that offers specific items.
Want-to-Do Moments: Here, prospects need assistance with completing a task or learning something new. For example, they might be brainstorming ideas for unique trade show giveaways and are looking for ways to make a strong impression.
Want-to-Buy Moments: These are the moments where you can guide prospects in making a purchase. They might be looking for the best deals or the most impactful promotional products to order.
How to Make the Most of These Moments
Optimize for Mobile Search: To capture micro-moments, optimizing for mobile search is crucial. Ensure your website is mobile-friendly and loads quickly. Utilize concise keywords and properly optimized meta tags. Additionally, consider using accelerated mobile pages (AMP) to enhance the mobile user experience.
Create Instant Content: Offer your prospects quick, digestible content such as short videos and articles. This content should directly address their queries or needs with clear, actionable information. Consider producing more product demonstrations, how-to guides, and FAQs to meet these needs.
Leverage Local SEO Techniques: Have you claimed your promotional business on Google My Business? Is your contact information and business hours up to date? Encouraging customer reviews can also boost your visibility in local search results. While this strategy is particularly beneficial for businesses relying on foot traffic, it can also help promotional businesses maximize their reach during micro-moments.
Incorporating custom branded merchandise: Whether prospects are in a "want-to-know" or "want-to-buy" moment, offering branded items like pens, bags, or apparel can create a lasting impression and keep your brand top-of-mind. These tangible products not only serve as a reminder of your business but also provide an immediate value to your prospects, making them more likely to engage with your brand during future micro-moments.
By focusing on these micro-moments, you can deliver valuable information to prospects at every stage of their buying journey. Embrace creativity, experiment with new approaches, and meet your audience where they are.
With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results.
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