Pros and Cons of Printing on Drinkware Sleeves vs Direct Printing
Updated: 2 days ago
When deciding how to print custom branding on drinkware, many might consider using a sleeve that wraps around the drinkware as an appealing option. While this method has its advantages, it also presents some significant drawbacks. Let’s explore both sides to help you make an informed decision.
The Appeal of Drinkware Sleeves
One of the main advantages of using a sleeve is the classy and customizable look it provides. Sleeves can be designed with a variety of colors, textures, and materials, giving the drinkware a more premium or eco-friendly appearance. For certain types of drinkware, like coffee cups or reusable bottles, this can elevate the overall presentation and appeal to your audience.
Another potential advantage is the flexibility of the sleeve itself. If you're targeting different events or themes, the sleeve can be swapped out easily, giving the same drinkware a fresh new look. This versatility can make the sleeve a great promotional tool for companies who want to mix things up without reordering completely new products.
The Problem: Sleeves May Fall Off
One significant issue we encountered is that the sleeve can slip off the drinkware, which presents a major problem. When this happens, the branded message or logo printed on the sleeve also disappears. Essentially, the branding impact is lost the moment the sleeve comes off, which defeats the purpose of creating custom branded drinkware in the first place.
This isn’t an issue with direct printing on the drinkware itself. Printing directly onto the drinkware ensures that your branding stays visible throughout the life of the product. No matter how much the cup, mug, or bottle is handled, the branding remains intact.
Making the Right Choice
Choosing between a sleeve or direct printing comes down to balancing aesthetic appeal with practicality. If your priority is creating a high-end look and feel, and the sleeves are securely fitted, they can provide a unique branding solution. However, if you’re looking for durability and consistent exposure for your branding, printing directly onto the drinkware may be the better option.
Consider the nature of your event or promotion, the audience, and how often the drinkware will be used to make the best decision for your custom branded products.
With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results.
Thank you for reading! We hope you found this article helpful!
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