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The Difference Personal Service Makes in a World of Automation and Anonymous Shipping

Hello everyone, this is Philippe from Florida Custom Merch. I want to share a real-world experience we recently had with a client—something that doesn’t happen often, but when it does, it underscores exactly why working with a partner who cares can make all the difference.


So here’s what happened.

Personal Service

A client ordered a set of beautiful, custom-branded cutting boards for an event in Boston. There were four boxes in the shipment. Only three were delivered. The fourth was missing—completely off the radar. Even more frustrating, we didn’t receive our usual UPS delivery notifications. It wasn’t until the client flagged the missing box that we realized something had gone wrong.


We checked the tracking. The missing box was sitting—stuck—in a UPS facility just 40 minutes from the delivery location.


Sounds like a simple fix, right? Just pick it up?


If only it were that easy.


Getting a human being on the phone at UPS is a task in itself. You’ve probably dealt with their automated system—it’s endless menus and zero urgency. After several frustrating attempts, we finally reached a person, only to be met with the standard responses:“We’re sorry.”“It’s lost.”“File a claim.”


Let’s be honest—filing a claim doesn’t help when you’ve got merchandise missing for an event. A claim doesn’t solve a time-sensitive problem. It doesn’t get your items there on time. And it certainly doesn’t reassure your client.


This experience is a clear example of what happens when you’re dealing with a giant, faceless organization. You don’t speak to the same person twice. No one knows your business or why a particular delivery matters. You're just another number in a long system.


Now, let’s talk about the other side of the story.


Once we realized UPS wasn’t going to resolve the issue in time, we acted fast. We brainstormed with the client. We got creative. We filled in the missing pieces of the order—not identical, but effective, and more importantly, on time. We refunded the customer for the missing item, and we stayed on it until they were satisfied. That’s what partnership looks like.


And that’s why I’m sharing this with you.


Because in the world of custom branded merchandise and marketing items, things don’t always go perfectly. But who you choose to work with determines how those moments get handled. If you’re ordering from a company where you never speak to the same person, where support feels like reading from a script, you’re going to feel abandoned when something goes wrong.


But when you have someone who knows your name, understands your business, and is personally invested in your success—that’s a game-changer. That’s the difference between a setback and a solution.


At Florida Custom Merch, we don’t see ourselves as just vendors—we’re partners. We build relationships. When you call us, you’re not routed through five departments. You’re speaking with someone who’s been with you since the beginning. Someone who cares.


This kind of service brings peace of mind. You don’t have to worry about whether your order will show up or be the quality you expected. You don’t have to lose sleep wondering what will happen if something goes wrong. You’ve got someone in your corner.


Now, let’s touch on something else: doing it yourself online.


It’s tempting. You might think you're saving a few bucks by uploading your logo to a big website and checking out without talking to anyone. But what happens when the product arrives and it’s nothing like you pictured? The imprint might be too small. The material might feel cheap. The color might be off. And now what? There's no “let’s fix this” conversation—just an auto-response or return form (if you’re lucky enough to even get that with custom items).


On our website, we have a button that says, "Ask the Expert." And we mean it. We want to talk with you about your goals, your audience, your timeline, and your budget—before you place an order. That way, we help you pick the right item the first time.


Because that’s what a real partner does.


So here’s the big takeaway: In a world where automation and disconnected service are the norm, working with a team that knows you—really knows you—can be the difference between a major headache and a smooth, stress-free experience. Sometimes, it takes something as simple as a missing box to remind us how important that human connection really is.


Thanks for reading. And if you’re ever in need of custom branded merchandise, and you want someone who will go the extra mile, we’d love to be that team for you.

Let’s create something great—together.



 

With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results.


Thank you for reading! We hope you found this article helpful!


 


 

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