Who Needs Custom-Branded Merchandise in Mid-December?
Updated: Dec 10
Mid-December is a busy time for businesses and organizations to plan for the year ahead while wrapping up the current one. For those seeking ways to leave a lasting impression, custom-branded merchandise offers a powerful opportunity to stay top of mind. But who are the key players that should be placing orders right now? Let’s explore.
1. Corporate Gifting and Employee Appreciation
The holiday season is prime time for companies to show gratitude to their clients and employees. Custom-branded gifts like premium drinkware, cozy blankets, or tasteful gift boxes make for thoughtful gestures that reinforce brand loyalty. Businesses preparing for the new year also capitalize on motivational merchandise such as journals, planners, or tech accessories to energize their teams.
2. Event Planners and Venues
Event organizers gearing up for New Year's Eve celebrations, year-end galas, or conferences in early January need branded items to enhance the guest experience. Items like champagne flutes, custom napkins, party hats, or event-specific swag bags not only elevate the event but also provide attendees with memorable keepsakes.
3. Retailers
Retailers benefit significantly from branded merchandise during the holiday season. Custom tote bags, branded gift wrap, and holiday-themed promotional giveaways help stores make the most of holiday traffic. For pop-up shops and seasonal markets, personalized signage and packaging can create a polished and professional appearance that drives repeat business.
4. Gyms and Fitness Centers
As people gear up for their New Year's fitness resolutions, gyms and fitness centers prepare to welcome a wave of new members. Custom-branded water bottles, towels, gym bags, or performance apparel serve as great membership incentives and long-term marketing tools.
5. Schools and Universities
For educational institutions, branded merchandise is a year-round opportunity, but December brings unique needs. Alumni associations often send out holiday gifts, while recruitment teams stock up on giveaways for January events. Athletic departments may also need branded gear for the upcoming spring sports season.
6. Hospitality Industry
Hotels, resorts, and vacation rentals are in full swing during the holiday and winter travel season. Branded welcome kits featuring items like pens, notepads, or travel-sized toiletries can delight guests. Meanwhile, hotels hosting New Year’s Eve parties may require customized party favors or decorations to create a standout experience.
7. Nonprofits and Charities
December marks the end of the fiscal year for many nonprofits, making it a crucial time for donor engagement. Custom-branded thank-you gifts for donors and volunteers, such as tote bags, calendars, or desk items, can reinforce appreciation and encourage ongoing support. Many organizations also use branded items as part of fundraising campaigns to attract contributions.
8. Small Businesses
The holiday season is a competitive time for small businesses, making unique, branded merchandise a smart way to stand out. From giveaways that entice customers during the December shopping frenzy to promotional items for January trade shows, small businesses can use these tools to grow their reach and leave a lasting impression.
Why Mid-December Is the Right Time
Ordering custom merchandise in mid-December ensures that items are ready for the critical events, campaigns, and initiatives of January and beyond. Waiting until the last minute often results in rushed designs, limited product availability, or delayed shipping—issues that can dampen the impact of your marketing efforts.
Need Help Getting Started?
If you’re considering custom-branded merchandise for your business or organization, now is the time to act. Whether you need client gifts, event giveaways, or everyday promotional items, working with a trusted supplier ensures you get quality products delivered on time.
Let your brand shine as the year ends and a new one begins. Your audience will remember your thoughtful gestures, and your brand will be well-positioned for success in the months to come.
With so many options available, choosing the right branded promotional item can be overwhelming. Since 2016, we, at Florida Custom Merch, have helped numerous businesses achieve success through the use of custom branded promotional merchandise. Hiring an expert can help you select the perfect item, save time and money, and, most importantly, maximize your results.
Thank you for reading! We hope you found this article helpful!
Most Popular Types of Custom Merch
(click on image to get more info)
Comments